Thus, Richard Mille opted to "distribute what could not be stacked over a broader surface area" by creating a perfect symbiosis between the movement and case, each ensuring the necessary rigidity of the other. In order to meet the challenge of an ultra-flat watch, a traditional movement with superimposed gears and hands was not possible. The RM UP-01 required more than 6,000 hours of development and laboratory testing as well as at least 50 prototypes-and this is at least five times more than the average watch. Richard Mille marketing director Tim Malachard was on hand to introduce the RM UP-01 and also took the press through the entire development process as he explained how Richard Mille and Ferrari worked together collaboratively on everything, including the overall design. The watch was unveiled on July 5 at a press conference in Maranello, Italy-also known as the birthplace of Ferrari-to a small group of members of the media from all over the world and private clients. The price? A whopping 1.75 million Swiss francs (SG$2.5 million).īut perhaps this can be justified by the amount of innovation and precision that went into creating this technical marvel that was only made possible by both Ferrari and Richard Mille, driven by their shared quest for perfection. And at just 1.75 millimetres thick, it now holds the record as the world’s thinnest watch. This relationship has culminated with the creation of the RM UP-01 Ferrari, an exceptional ultra-flat timepiece. Luxury watchmaker Richard Mille and Italian supercar marque Ferrari have finally unveiled the product of its collaboration that was announced last year.
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